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Origen / Work / First Alert № 02 Personal safety

When seconds
matter.

02.1 / Brief

First Alert is a personal-safety product for environments where calling the public emergency line isn’t a meaningful answer. We built the Flutter app that gets a verified first-responder to the right place, with the right context, faster than the alternative.

First Alert — featured FIG. 02 · Featured Mobile · AI recognition · 2025 — ongoing
§ 02 The brief What they came to us with

Personal-safety apps live or die on latency. Most of them die.

First Alert is built for the moment when the public emergency line won’t do. The brief was to ship a Flutter app that gets a verified private-security responder to the right place, with the right context, faster than the alternative.

AI recognition flags threats the user can’t always articulate in the moment. The response loop pairs that with verified private-security responders and a chain of custody for what happened. Disciplined Flutter MVVM under the hood — Stacked, Provider, GetIt — so the latency budget lives where the user actually feels it. Sold direct to individual subscribers and rolled out by organisations to their people.

§ 03 What we did Four disciplines
Product strategy

Working out the latency budget for a product that lives or dies on response time.

Product design

A panic flow you can run with one hand, in the dark, under stress.

Web design

A visual identity that signals seriousness without leaning into fear.

Mobile development

Disciplined Flutter MVVM (Stacked, Provider, GetIt), AI-assisted context recognition, verified-responder routing.

§ 04 Outcomes Where it’s landed

In production for individual subscribers and for organisations rolling it out to their staff. The product fills a gap that public emergency response hasn’t been able to.

§ 05 More from the project 3 images
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№ 03 CreditNature — a measurable market for nature

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