Harley Ferguson.
Co-founded Origen in 2021. Sets the studio’s direction and sits in on every engagement — which is the same reason the journal reads the way it does: most of it is written from the inside of a build that was already in trouble when we arrived.
Writing
What to demand before you pay the
final invoice.
Studio · 7 min The last invoice is the only real leverage you will ever have over a handover. Fifteen things to have in your possession before you pay it — and the three that people discover are missing six months later, when getting them has become somebody else's decision.
Your developer went
quiet.
Engineering · 7 min The replies got slower, then stopped. Nobody is answering and you are holding a half-built product you cannot read. Here is the order to do things in — what to secure first, what to stop doing, and how to work out whether the thing is recoverable before you spend anything else on it.
How to write a brief that gets
honest quotes.
Studio · 6 min A good brief isn't a specification — it's the document that lets someone experienced tell you something you don't want to hear, early, while it's still cheap. What to put in one, what to leave out, and why the section everyone skips is the one that saves the project.
Seven signs your agency
is quietly failing.
Opinion · 6 min Development relationships rarely collapse with a bang. They degrade, quietly, while the status reports stay green. Seven signals we see in almost every build we're called in to rescue — and what to do about each one.
Keep, fix,
or cut.
Engineering · 4 min What we actually look at in the first two weeks of taking over someone else's codebase — and how we decide what survives. Notes from the rescues we've run.
The expensive
window.
Studio · 4 min The months between the raise and the product are the most expensive of a company's life, and most of the expense is invisible. Notes on spending the window rather than losing it.
The second
job.
Opinion · 4 min Nobody hires a founder to run standups. How delivery quietly becomes the CEO's second job, what it actually costs, and what ownership looks like when somebody else carries it.
Something you want
built?
Briefs come straight to me and Jonathan, not an SDR. A real reply within 24 hours — including an honest no if we’re not the right fit.